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Rexel Auto Feed Shredders Wins EOPA 2013 'Technology Product of the Year' Award


30th January 2013, Aylesbury, UK.

Rexel’s Auto Feed shredders range was named the ‘Technology Product of the Year’ in the European Office Products Awards (EOPA) 2013.  The 12th annual awards ceremony recognising commercial performance, innovation and professionalism for businesses across Europe, took place during Paperworld in Frankfurt on 28th January 2013.

Rexel’s Auto+ range features unique auto-feed technology - ‘Stack, Shut ,Done’.  Consumers simply load the paper into the shredder, close the lid and leave the machine to do the rest - so no more time wasted stood at a shredder feeding paper in batches.

“We are delighted to have won Technology Product of the Year” commented Chris Gaskell, European Director of Channel Marketing, ACCO Brands. “Competing against the latest revolutionary smartphone and tablet technology and ultimately winning the award within this category is a great accomplishment for us. We have redefined the shredder market and developed technology to meet our consumers’ shredding needs whilst delivering our partners improved sales and higher gross profit with increased margin per unit across the EU -  this is a true commercial success” continued Gaskell.

The Auto Feed range consists of the Auto+ 60X, 80X, 100X, 250X and 500X. The addition of Auto+ 175X and Auto+ 750X provides for a more comprehensive range serving every segment of the market - from the personal and small office (1-10 users) to a department and large offices (20+ users) needing  to shred up to  750 sheets (80gsm) in one load.

In 2011, Auto Feed shredders made up a 5% of the shredder market share which increased to 17% in 2012*.  Furthermore, Auto+ 100X is best selling model in office equipment retail channel in Germany and France and Auto+ 250X is best selling model in the UK.

Independent tests have shown that users save up to a staggering 98% of time that is traditionally spent at the shredder.  Testing by Intertek**revealed that shredding 500 sheets with a traditional shredder took over 14 minutes, however when using the Auto+ 500X, this time was reduced to just 14 seconds**.  What’s more, users no longer need to remove staples and paper clips. This innovative technology saves a great deal of amount of time and effort which in turn drives significant savings for businesses globally.

The larger machines feature a pin coded lid which locks the confidential material to be shredded for maximum security.  This technology allows users to set up their own secure pin code which can then be used to lock the lid once the papers are stacked in the machine, ensuring that confidential papers left in the shredder cannot be accessed by anyone other than the specific user.

Mike Stranders the Director of Global Product Marketing, ACCO Brands said ”these are truly game changing products driven by consumer insight. Through innovative design and technology, we will save end users’ time, and therefore businesses’ lost productivity, whilst also providing the best overall user experience. The global growth of this range has been phenomenal and we are seeing a significant shift from manual to automated shredding” continued Stranders.

More information on ACCO Brands products can be found on

About ACCO Brands Europe 

ACCO Brands Europe is one of the largest suppliers of branded office products.  Our products are marketed in over 120 countries worldwide. We continuously invest in knowledge of how people work in order to fulfill our mission to deliver exceptional performance products across our brands: Rexel®, Nobo®, GBC® and Kensington®.  More information about ACCO Brands can be found on

Data Source:

* GB, FR & DE, B2B Panel market till Q3 2012

GFK Panelmarket GB (Q2 2012) CSS/OER; GFK Panelmarket DE (Q2 2012); GFK Panelmarket FR (Q2 2012)

** Max saving when using an Auto+ 500X compare to a traditional feed shredder in a similar price level. Independent test from Intertek Testing & Certification Ltd June 2012

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